ASHAYA
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PROJECT
MANAGER

Bridging Creative Strategy & Technical Operations

I speak fluent fandom. With 12 years of experience at the heart of the fantasy entertainment world, I have a unique knack for seeing what's next and translating that cultural foresight into winning brand strategies. From analyzing audience behavior on Discord to creating campaigns that get fans talking, my expertise covers the full content lifecycle, leveraging quantitative and qualitative research to inform creative direction, performance analysis, and strategic optimization. I'm eager to find a role where my passion for pop culture and my data-driven strategy can come together to create something amazing.

#EXPERIENCE

History of Westeros Logo

History of Westeros // Founder & Creative Director

Established a definitive thought-leader brand in the fantasy media landscape, managing the operational workflow for 50+ annual releases. Oversee P&L and budgets while driving data-informed content strategies that increased member retention by 15% YoY.

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// IMPACT_METRICS

36:23

Avg. View Duration (YT)

15%

YoY Member Retention Lift

$0

CPA (vs. $240 LTV)

Featured in: People • Yahoo • Buzzfeed

#EDUCATION

City University of New York

B.A. Sociology

4.0 GPA, Summa Cum Laude. Designed/executed a quantitative research study on AR's impact on body image (n=300) and conducted an ethnographic study of identity on Discord, yielding insights for social media content strategies.

Georgia State University

A.A. Sociology

3.96 GPA, Honors Program, President's List. Focused on the intersection of digital culture and sociology, building a foundational understanding of consumer behavior.